For retail businesses, foot traffic is essential for survival. The problem, especially if you’re in a high traffic area, is that you need to attract as many people into your store as possible. This is why it’s so important to create a great first impression. If you aren’t able to do this, people will simply take their money elsewhere to your competitors.
If you’re wondering how to improve first impressions in your retail business, you’ve come to the right place. Here are our top 5 tips:
1. Hire a facilities management company
One of the most effective steps that you can take is to hire a facilities management company to help with your cleaning needs. Your staff can tidy shelves and arrange stock, but a lot of work is required to remove the everyday dirt and grime that will build up in your space. Furthermore, they will be able to ensure that your space is free from any harmful bacteria and germs that your customers and staff will want to avoid. A clean space is always more welcoming to potential customers.
2. Invest in security measures
Installing security measures will have two major benefits for your business. Firstly, it will help customers to feel safe entering your store as you’ve taken measures to protect them from anti-social behaviour. Secondly, you will protect your business from theft which will help to reduce any potential losses. If you hire a facilities management to help with your cleaning needs, they can also advise what measures would be best for your business and provide them.
3. Consider your lighting
Lighting has a big impact on the presentation of your store. For example, if you sell clothing, poor lighting won’t reflect the brilliant colours of your goods. Poor lighting can also make your store look dingy and uninviting. Take care with the lights that you choose. Can you be creative in your choices? Will some coloured lights set your store apart? These are all important questions worth considering.
4. Greet Customers
The way you greet customers when they enter your store can make or break the first impression of your store. Train your staff to greet everyone who enters your store in a friendly manner as soon as possible. Customer service is something that will help you to remain competitive against online retail options.
5. Store presentation
Simply put, people won’t go into a store if it looks dishevelled. Ensure that your staff are regularly arranging your stock to look as tidy as possible.
Follow these tips, and you’ll be able to the first impression of your store in no time.